An Integrated Approach to Business Studies
by Bruce Jewell
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List Price: ££22.99
Our Price: ££10.00
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Availability: Usually dispatched within 24 hours
Manufacturer: Longman
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Average Customer Rating:   
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Binding: Paperback
Dewey Decimal Number: 658
EAN: 9780582405424
ISBN: 0582405424
Label: Longman
Number Of Pages: 592
Publication Date: 2000-04-26
Publisher: Longman
Studio: Longman
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Spotlight customer reviews:
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Customer Rating:
Summary: Unusually good
Comment: This book is unusual in being a (mostly)technically sound business studies book. Probably too advanced for typical A level bus. students (certainly for mine) but worth having in the library and as a reference.
Customer Rating:
Summary: Comprehensive, but....
Comment: This is the 3rd edition of a book that was first published in 1990, written by the chief A level examiner for the ULEAC board. Thus many teachers felt that it was the essential text for the course, and now that ULEAC has expanded to become EDEXCEL this is probably now truer than ever. This book certainly covers the whole course very throroughly, but it is very dry. A problem with Business Studies text-books is that any examples used are likely to become dated very quickly, and Jewell has side-stepped this by not using any. His decision to include an extensive bibliography instead is probably a sound one, but it does make the book light on entertaining anecdotes. The real reason why I want to review this book is that I am constantly annoyed by the number of errors that remain in the 3rd edition, and particularly so at the moment as I have just finished teaching Critical Path Analysis, using chapter 39. There are obvious mistakes in Fig. 39.5 on page 478, Fig. 39.10 on page 481, and in the network diagram for question 5 on page 484. I also feel that his introduction of three types of float is an unnecessary complication, and that his Gantt charts would be improved by filling in the numbers of the workers required in each of the shaded squares. Throughout the book there are so many errors that even the most able students will find it hard to work through it unaided - eg on page 431 the table (35.7) is not the one that you would expect from reading the text. Another major criticism is the repetitive nature of the questions at the end of each chapter; there are plenty of them, but students don't learn anything new if they do more than a couple. I also find some of his graphs confusing - see Fig 38.4 on page 469 - and feel that many of his explanations lack clarity, although this may be a result of the necessarily technical language used. On the positive side there are lists of important points to learn that stand out well, and good use of tables (though not of figures). I understand that a new edition is out very shortly, and anyone who gets the chance to do so should check it for the mistakes that I have outlined. If these remain, it is likely that the new edition is not, in terms of accuracy, a great improvement.
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