Research Methods for Business Students by Mark Saunders

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List Price: ££42.99
Our Price: ££31.36
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Manufacturer: Financial Times/ Prentice Hall
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Average Customer Rating:     

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Binding: Paperback Dewey Decimal Number: 650.072 EAN: 9780273701484 ISBN: 0273701487 Label: Financial Times/ Prentice Hall Number Of Items: 1 Number Of Pages: 656 Publication Date: 2006-08-15 Publisher: Financial Times/ Prentice Hall Studio: Financial Times/ Prentice Hall
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Spotlight customer reviews:
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Customer Rating:     
Summary: Great for distance learning M.Sc. project
Comment: I'm doing an M.Sc. in Operational Research by distance learning. I didn't have much of a clue about how to go about organising the research for my dissertation, and this book (out of all that I've bought) has been the best, providing a clear workflow from start to finish. Some really helpful references too.
Customer Rating:     
Summary: The best just got better...
Comment: Having used the previous edition for a number of years in postgraduate study, I really didn't think it could be bettered. The great news is it has!
This new edition is a 'must-buy' book for any business student, whether they be undergraduate or postgraduate. Actually, it seems a shame to restrict the recommendation to business students, as most students of the social sciences would find it useful.
What's added enormously to this edition is the inclusion of loads more explanatory diagrams and computer screen-shots. Additionally, there are plenty of step by step examples of the application of theory. I've struggled with statistics despite reading numerous books and playing with very clever software. This book however has sorted me out. It's worth the money for that single chapter alone.
I know many of us students are hard up... but buy it! It's great to have around, rather than hoping the library has it!
Customer Rating:     
Summary: An excellent introduction to research methods
Comment: I have used this book as a class text for a number of years (using both this and the previous edition); it is an excellent introduction to the subject. The organisation of the book is a particular strength, making it ideal for self study also.
Customer Rating:     
Summary: Excellent book
Comment: The book is extremely helpful in creating a strong base for a research (Dissertation in my case). Reading the book and following the structure presented throughout book provides a certain level of confidence to deal with the research. The language is quite easy to follow and the book also contains some very useful examples.
Customer Rating:     
Summary: An Excellent Help
Comment: I've used this book at University now for three years. It's been of invaluable help in all my projects and has allowed me to achieve a good grade in my dissertation. The book is thorough, easy to grasp because of its logical structure. I'm recommending this book to all my friends regardless of whether they're business student's or not.
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